🔹 The Challenge

• Legacy hosting platform (UENI) presented major delays and technical limitations, requiring persistent stakeholder communication to regain access and prepare for migration.
  
  

• Website content lacked content design and proper UX structure, semantic SEO/ Generative/ Answer Everywhere Optimisation, and accessibility and policy compliance, with no dedicated user journey or lead generation pathway.
  
  

• No unified digital strategy or scalable content model to support future growth, monetisation, or community engagement.

🔹 The Actions

• Led correspondence and coordination with legacy hosting provider to recover domain control and hosting access, using persuasive stakeholder management to avoid service disruption.
  
  

• Planned, designed, and executed the full website migration to WordPress (Hostinger) with a new information architecture, AEO-optimised content pages, and geo-targeted service structure.
  
  

• Developed a comprehensive SEO, SEM content strategy including:
  
  

  • Semantic on-page content

  • Technical SEO setup (GA4, Search Console, XML sitemap)

  • Location and service landing pages

  • Blog/news hub to drive organic growth

• Implemented UX and accessibility principles across site layout, page structures, call-to-actions, and alt tagging — ensuring WCAG 2.1 alignment.

• Initiated and scaled omnichannel brand presence (LinkedIn, Google Business Profile, directory listings) to support trust-building and local search visibility.

🔹 The Outcomes (To Date)

• Successfully migrated and launched SEO-first website on WordPress, including all technical integrations and service-based content.
  
  

• Installed and actively using GA4, Google Search Console, and third-party SEO tools to track performance and optimise ongoing strategies.
  
  

• Building a thought leadership platform through educational blog posts, news updates, and resources — designed for future monetisation (ads, affiliates, lead gen).
  
  

• Designed and own the long-term digital growth roadmap, with plans to scale into B2B partnerships, community outreach, and educational assets.